There are many options when deciding which direction to take your health club, Licensee or Franchisee, rest assured that there are success story in either direction. When making such an important decision we think it’s important to ask yourself why you got into the health club business. Most health club operators have a definite vision of how a club should be run and their own ideas on how to complete that vision. In other words, we health club owners are an independent group and want to run a business according to our own rules. This is why Fitness For $10 decided to take the path of Licensee as opposed to Franchisee. Most franchises will usually dictate to you the most important directions your club will take; what type of memberships you sell, what type of equipment you buy, what billing company you use, what type of advertising you do and how your club should be decorated. We feel that such important decisions should be made by the folks who are footing the bill, you!