In these uncertain economic times it is important to plan for the future of your club. If you are like a lot of club owners you have seen the dramatic effect on your business due to the struggling economy. Many clubs that at one time were quite profitable are now barely breaking even and in some cases have already gone under. There are several questions you can ask yourself that might help you make the decision to make a change.
If you answered no to any of these then it may be time to at least consider moving in a different direction and Fitness For $10 may be an option worth exploring. We have a proven track record of withstanding all of the above scenarios. Let us show you how you can dominate your competitors and withstand future competition in your area.
If you have ever been to a traditional health club before or signed up for a gym membership before you have no doubt experienced the overriding “sales” mentality that permeates these establishments. Many clubs use “hard” sales tactics very similar to what you find in a car dealership. They want you to sign up “right now”, they want you to give them the names of your friends and family so they can call them about memberships, they try to get you to buy personal training or add someone to your membership. The entire buying process is one of pressure, negotiation and frankly in many cases intimidation. What you end up with is a member who experiences buyer’s remorse, who is afraid to ask questions about the club for fear that they will have to deal with a sales person. Worst of all you will have a member who will never refer someone they know to the club because they don’t want to expose a friend, family member or co-worker to the “buying experience”. To make matters even worse, the sales person in most cases could care less about the new member once the sale is complete.
Another element of the “traditional” health club that is vastly different from Fitness For $10 is the value that members receive for their fitness dollar. In most health clubs the memberships start with a processing fee that can be as high $200 or more! Then you throw in the monthly dues which will start at a minimum of $29 and go up dramatically. If you decide to go the route of paying for a year in full you are looking at paying a minimum of $300, usually higher! As you can see, with our rates, our lack of sales pressure and the overall value of our memberships it’s easy to see why we do the high volume that we do.
FF10 just may be the most affordable health club license on the market today. Licensed territories can be purchased for $4,000, which guarantees a 7 mile radius around your club. You can also purchase larger areas for multiple clubs at a lower negotiated rate. After your initial investment of $4,000 your monthly license fees are a low $500 a month. These fees do not escalate with your dues base as many licensed operations do, Fitness For $10 wants you to succeed and more importantly keep a bigger share of the money you deserve.
The entire Fitness For $10 philosophy is based on value, value for our members and value for our licensees. Here are the highlights of your relationship with Fitness For $10.
Many people ask us “what do I need you guys for? Why can’t I just start selling low priced memberships on my own”? It’s true, you could start selling low priced memberships on your own but ask yourself the following questions.
The fact of the matter is that becoming a Fitness For $10 is far less expensive than if you were to re-invent your own club. Your club as it stands right now has a brand, in other words your club is known for doing business a certain way. It is very difficult to re-brand yourself as a low priced model when you are known as something else. Look to the car industry for a good example. When Honda wanted to sell luxury cars they knew that people would not pay top dollar for a Honda, they already had a brand and that brand was economy and value. Then Honda rolled out its luxury line and called it Acura. Acura started as a luxury line and therefore people were willing to pay more money for it. This is the same reason that Nissan produced Infinity and Toyota introduced Lexus. They had to change to change the brand and the way people viewed their product. Health clubs are the same way, you need to reinvent your image and product in order for the buying public to embrace you. A Fitness For $10 conversion can accomplish your brand and image change with minimal costs when compared to doing it yourself.
Although it may seem easy to sell low priced memberships believe it or not there are techniques and nuances that can make your club far more appealing than simply low price. The important thing is making your club more attractive to the section of the population that would normally not join a health club while maintaining the members you already have. Fitness For $10 can show you how to do that.
Unlike many health club licenses Fitness For $10 does not require existing health clubs to purchase all new equipment. In most cases your club’s current equipment will suffice. We do expect that the club’s equipment to be in good repair. We do not expect our licensees to spend hundreds of thousands of dollars on new equipment. However, be prepared for your club to handle more members than it has ever seen before so you may want to consider adding more equipment, especially cardio.
Fitness For $10 wants to give you the best possible solution for success while allowing our licensed partners the autonomy that made them want to get in the business in the first place. There are many licenses out there that will dictate everything to you from your advertising to the color of your uniform shirts to the billing company you can use. Changes can sometimes be forced upon your business regardless of the extra expense to you. Compliance is not an option or your license rights will put in jeopardy. Fitness For $10 welcomes the creativity and independence of our licensees, we do ask that the following guidelines be followed.
Fitness For $10 does not impose many of the restrictions on its licensees that are common with franchised operations. It seems as though some franchisors throughout the country are more concerned with growing their name brand than they are health of the franchised clubs they already have. Fitness For $10 believes that it is possible to grow the company name as well as keep our licensees happy and profitable. In contrast to the many restrictions other franchisors demand here is a short list of the options you do have as a Fitness For $10.
Finally, Fitness For $10 has built its reputation on the idea that Health Clubs should be free of sales pressure, without gimmicks and without some of the attitude that is common in other health clubs. We would hope that our licensees would adopt that same attitude that has made our clubs so successful.
Listed below are some links to various news articles and stories done about Fitness For $10 that will give you an idea of what we are all about.
If you feel that Fitness For $10 is the business opportunity you have been looking for, or if you simply want to get more information we would welcome the opportunity to speak with you. We can be reached at 775-884-3152 (Steve Main) or 775-352-8663 (John Gutierrez) during the hours of 8am-5pm PST Monday through Friday. You can also contact us via email at steve (at) fitnessfor10.com or john (at) fitnessfor10.com. For Fitness For 10 license inquiries in Canada, please contact Licenses (at) fitnessfor10canada.com. Thank you for showing interest in Fitness For $10, we look forward to hearing from you again.